5 Ways to Brand Your Construction Company and Make More Sales

A brand is the promise of an experience.

Walk into a Starbucks and you know you’ll be surrounded by hipsters and overpriced but delicious coffee. Go to Disney and expect to experience “magic.” Shop at Whole Foods and you can anticipate locally-grown or organic produce—and prices to match.

But branding doesn’t stop at nationally-recognized chains. Creating a construction brand prepares your potential clients for an experience they’re willing to pay for.

A great brand is a reflection of what your company is, what your company aspires to be, and how people perceive your company—and your brand should also be based on what your target market wants and needs you to be.
Establishing a quality brand takes perseverance and patience—but it’s worth the effort. Here are five steps to help you brand your construction company.

1. Set a budget.

When you’re deciding how much money to spend on a brand, know that you get what you pay for. A home-made logo probably won’t be of the same quality as a professional design. Professionals suggest that you spend 1%-10% of your overall revenue on marketing—and branding is only a part of that budget. But there are other ways to budget your firm’s brand.

You could make a branding plan to be executed over the year and create a budget to solely meet those needs. But this method doesn’t have a lot of wiggle room if an unexpected opportunity comes up and you need collateral. You could also analyze how much your competition spends—and then match it (though figuring out what they are spending may be difficult, and you can probably use your own resources more efficiently).

Read the article here:  http://blog.capterra.com/brand-your-construction-company/